FMCG: Purina
Challenge
How could Purina reengineer their
digital communications, and
nurture customers throughout
their purchase journey?
With a brief to reimagine Purina’s online communications, eWave would develop an end-to-end email marketing strategy that would drive value, loyalty and growth with every send. Believing that innovation doesn’t stop at technology, eWave would push the boundaries of design and usability to maximise user experience and conversion.